Getting linked is the very simple concept of having other web sites link to yours.
Notice I said ’simple concept’ not ’simple process’. It is a lot of work to find sites that have a similar audience as yours, then search their site to see if they even offer free links to other sites, and then find contact information to ask them to link to you. Read more »
Your assignment is simple. Fire up your desktop publishing software and produce a series of printed pieces that look the same, only different. They may be your corporate identity materials… letterhead, envelopes, business cards, etc. Or there may be several related marketing pieces such as an ad, a brochure and a direct mail package. Whatever the project, you are now in theme-building territory. Try these tools to create a cohesive series and still give each piece some individuality. Read more »
Those post cards flutter to the floor from your favorite magazine. They drop to the kitchen table as you open direct mail packages. They even come stacked in postcard decks. We’re talking about business reply postcards, and many organizations rely on them as an effective component of their marketing program. Read more »
By Terry Dean
One web business generated over one million hits it’s first month online…
An ezine publisher produced over 14,000 new subscribers for his email publications in one week…
A home business generated well over $50,000 in income on one new product in one month…
What do these three stories have in common? They all used free media publicity to create their own online success stories.
Will you be the next one? Read more »
I t goes without saying that businesses cannot survive without effective selling technique.
But intense competition and ultra-demanding customers have made the job of the salesperson tougher and more important than ever. Not only do the old rules no longer apply, but can be damaging to your business if you are still following them.
What can you do to bring your sales approach up-to-speed with the new economy? The following are a few tips that can really make a difference in your bottom line. Read more »
Great newsletter ideas supplement other marketing efforts such as catalogs, print ads and brochures. Regular newsletters sent to your customers and prospects reinforce your marketing messages and reminds them of your company name, products or services on a regular basis.
Newsletters can be relatively easy to put together, too. You can recycle and rewrite existing material such as press releases, speeches, annual reports and presentations for newsletter articles. Other articles may involve a little more work, including interviews or background research. Read more »
Flyers are often used as handouts at conventions and trade shows, as bulletins posted around the neighborhood, to reach an internal audience at a business or organization, or even as part of a direct mail package. Other uses include product spec sheets or demo sheets.
If there’s one in your future, here are a few suggestions to make sure it gives your message the maximum boost. Read more »
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It’s easy to create dynamic direct mail poeces. Just follow these six steps. Read more »
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Your career success is influenced significantly by the type of organization for which you work. You may or may not have noticed it yourself, but most business experts agree: organizations are becoming more and more project-based. This shift away from functional organizations and toward project-based organizations has created a major change not only in the way work gets done, but also in the way people manage their careers. Moving up the corporate ladder is no longer a goal - or even a possibility for most people. Read more »
Chances are your company invests a lot of time and money in developing sound promotional and advertising programs. After carefully considering important elements such as positioning, graphic design, strategy, media placement and other aspects of effective marketing, the result should be ads and promos that generate leads and sales. Read more »
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